Privacy Policy

    Last updated: 24 February 2026

    1. Who We Are

    This Privacy Policy applies to BaseFun.com and the related mobile applications and services.

    BaseFun.com is owned and operated by Key Media SRL, a company duly incorporated under the laws of Romania, with the following details:

    • Company Name: Key Media SRL
    • Registration Number (Reg. Com.): J40/7093/2004
    • Fiscal Code (CUI): RO16387311
    • Registered Office: Bucharest, Romania

    Key Media SRL operates the BaseFun brand and is the legal entity responsible for the processing of personal data collected through:

    • www.basefun.com
    • BaseFun mobile applications
    • All games, tournaments, features, virtual items, premium memberships, forums and related services

    (collectively referred to as the "Services").

    For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), Key Media SRL is the data controller responsible for the personal data described in this Privacy Policy.

    Throughout this Privacy Policy, references to "BaseFun", "we", "us" or "our" refer to Key Media SRL acting as operator of the BaseFun Services.

    2. Data We Collect

    Information You Provide

    • Email address
    • Username and avatar
    • Password (encrypted)
    • Support messages
    • Chat content
    • Competition entries
    • Purchase history

    Information Collected Automatically

    • IP address
    • Approximate location
    • Device and browser information
    • Game activity and rankings
    • Usage duration and frequency
    • Device identifiers

    If you log in through Facebook or Google, we may receive limited profile information based on your privacy settings.

    3. How We Use Data

    To Provide Services (Contractual Basis)

    • Manage accounts
    • Save game progress
    • Process purchases
    • Provide support
    • Enforce Terms

    For Legitimate Interests

    • Prevent fraud and cheating
    • Improve performance
    • Fix technical issues
    • Customize user experience
    • Maintain security

    With Your Consent

    • Send marketing emails
    • Provide targeted advertising
    • Send push notifications

    You may withdraw consent at any time.

    4. Marketing

    You can unsubscribe from marketing emails at any time using the link in the email or via your account settings.

    5. Advertising & Analytics

    We may use third-party analytics and advertising providers who use cookies and similar technologies.

    You can manage advertising preferences via device settings or account privacy settings.

    6. Data Security

    We use encryption, secure servers, access controls, and industry-standard security measures to protect personal data.

    7. Data Retention

    We retain data only as long as necessary for:

    • Providing Services
    • Legal compliance
    • Fraud prevention
    • Dispute resolution

    8. Data Sharing

    We may share data with:

    • Payment processors
    • Hosting and analytics providers
    • Legal authorities if required
    • Business partners in case of acquisition

    All third parties must comply with applicable data protection laws.

    9. Your Rights

    You may request:

    • Access to your data
    • Correction
    • Deletion
    • Restriction
    • Objection
    • Data portability

    To exercise your rights, contact: basefun.com/en/support

    10. Children's Privacy

    Our Services are not directed to children under 13.

    If we become aware that such data was collected, we will delete it.

    11. Complaints

    If you have privacy concerns, contact: basefun.com/en/support

    If unresolved, you may contact your local data protection authority.